Talk to anyone in the apparel and footwear retail business and you’re sure to hear the P word several times. Personalisation. Everyone is talking about it and everyone wants to get it. But does everyone really understand what it takes to give every customer what they really want? Lars Rabe, Managing Director for True Fit … [Read more…]
Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research.
Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.
With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.
Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.
Facebook’s third quarter figures showed a rise in user growth, revenue and profits, helping calm investor fears over a fallout from its data scandal earlier this year.
A lot has been said about the impact of Brexit on British businesses, but what about the data and marketing industry specifically? New insight from the DMA gives a rundown on what Brexit and a no-deal could mean for our sector, as well as how companies can prepare for the worst case.