Europe Archives

Brits to spend 3 times more online than French and Germans online this Christmas

November 21, 2018

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.

Most marketers claim creativity ‘harmed by digital advertising growth’

November 19, 2018

Marketers face a challenge as they try to balance technology innovation with creativity, with digital growth in advertising coming at the expense of the quality of creative, according to a new survey.

Top 10 European cities for AI development

November 16, 2018

Stockholm, London, Amsterdam and Berlin top the list for the top cities developing artificial intelligence technology, according to new research.

The Psychology of Shopping: Three new consumer trends shaping retail

November 15, 2018

‘Self-care shoppers’, ‘virtuous circlers’ and ‘social capitalists’ are three new emerging shopping trends on retail, according to new research looking into the thought processes that convert browsers into buyers.

Black Friday moves beyond discounted tech products

November 15, 2018

Holiday season gift budgets are as big as ever, with UK, shoppers planning to spend the most money on their child (£144) or their partner (£133), reserving less than £100 for any seasonal treats they might want for themselves, according to new research.

Local market expertise ‘forgotten in international marketing’

November 15, 2018

Marketers are failing to tailor campaigns based on local market audience insights, culture and behaviours, according to new research.

Mobile adspend passes €10bn in first half of 2018- IAB Europe

November 13, 2018

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

Custom KPIs ‘used by nearly 9 in 10 marketers’

November 12, 2018

An overwhelming majority (86%) of UK brand marketers now use custom KPIs to link marketing activity with business objectives, compared with only a quarter (24%) of marketers still relying on click-through rates as their primary metric, according to new research.

Visa runs first ever UK Christmas TV advert

November 8, 2018

Visa announces the launch of its first ever UK festive TV advert created by Saatchi & Saatchi, encouraging the nation to visit their local high street this Christmas.

Sri Lanka launches new tourism drive and online campaign

November 8, 2018

The Sri Lanka Tourism Promotion Bureau (SLTPB) announces a new brand identity, under the creative platform “So Sri Lanka”.