Europe Archives

Content marketing trends: Engagement still seen as less important than traditional brand measures

January 8, 2019

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

Tom Ford most popular luxury brand for European online shoppers

January 3, 2019

Fashion designer and American icon Tom Ford has been crowned as Europe’s most popular luxury brand, according to independent research conducted by Kelkoo, the largest pan-European ecommerce advertising and shopping comparison service.

Boxing Day boost: fashion and hospitality should prepare for a post-Xmas spending surge

December 21, 2018

There will be a significant uplift in post-Christmas spending, with web visits to local clothing listings set to surge above the seasonal average on Boxing Day, based on 2017 data showing a 47% increase.

IAB Europe launches Connected TV White Paper

December 12, 2018

As connected TV’s grow in popularity, there are opportunities and challenges such as growth of advertising, measurement and creativity, according to a new white paper from IAB Europe.

Mobile Phones ‘driving 56% of festive online fashion sales’

November 29, 2018

Black Friday and Cyber Monday 2018 was 36% bigger for online fashion retail than 2017, according to new research.

Quarter of Europe’s small firms ‘to completely reinvent market offering’ in next five years to stay afloat

November 27, 2018

Europe’s small and medium sized businesses (SMBs) are fundamentally re-evaluating their market offerings as they aim to keep pace with consumers’ demands in the digital age, according to new research.

European publishers expect video, native and mobile ad formats to grow 26% next year

November 26, 2018

European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months.

GDPR: Only 5% of European users refuse cookies used for personalised advertising

November 23, 2018

6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.

Big brands vs. smaller retailers: merchants go head-to-head online this Black Friday across Europe

November 23, 2018

Small businesses are taking on the big brands this Black Friday, according to Ingenico Group, which has partnered with YouGov to study customer behaviours and identify opportunities for smaller retailers this year.

LoopMe Hires Simon Stone to Accelerate UK Expansion

November 22, 2018

LoopMe announced today the appointment of Simon Stone as UK Commercial Director.