Europe
How broadcasters are embracing programmatic for TV
Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.
How will Brexit affect eCommerce?
Mike Cockfield, CEO at Khaos Control Solutions explored what the landscape looks like leading up to, and after Brexit, and what impact it will have on eCommerce. Examining areas that will be affected such as tariffs, sales and skilled workers, Khaos highlights the importance of planning for potential pitfalls, in order to prepare and adapt … [Read more…]