Advertisers plan to ramp up audience targeting budgets- survey
Industry confidence in audience targeting is on the rise, with 84.8% of agencies and 76.3% of advertisers currently use audience targeting, according to a new study.
Europe
Playstation Network down for 3 more weeks?
Sony has further delayed the relaunch of the PlayStation Network following a security breach which led to the theft of personal data from 100 million online accounts.
Mobile internet access – Smartphone use leaps 83%
Want to see a tipping point as it happens? Look at global smartphone penetration this year… Latest data on smartphones from Canalys uncovers a global leap in smartphone use as sales of smartphones rise 83% year-on-year. In the first quarter of 2011 over 100m mobiles with smartphone capabilities were sold. Android’s market share leapt from … [Read more…]
Top 30 web properties in Europe
Google Sites ranked as the top European web property in March, attracting 330.3 million unique visitors and reaching 90.8 percent of the total European Internet audience, according to new research from comScore.
Top 20 European countries by web use
Germany has the most web users in Europe, but the Dutch and British spend the most time online, according to new data from comScore.
Sony hit by second cyber attack, denies ‘credit cards for sale’ claims
Sony has said there is no evidence that credit cards have been stolen from customers using its online service, despite claims that a list of 2.2 million cards are already on sale on the black market. The company has also confirmed its separate Sony Online Entertainment PC games network was hit by another cyber attack, … [Read more…]
‘First-ever’ church service launched on Facebook
Internet church ‘St Pixels’ will be at the International Christian Resources Exhibition to host the first-ever interactive service on Facebook next week (Tue 10 May, 1 and 3pm).
Fast and Furious 5 gets viral ‘3D’ YouTube campaign
MediaCom, Feref, Universal Pictures and MediaMind have teamed up to deliver a brand experience on YouTube to promote the opening of Fast and Furious 5 in movie cinemas across Europe, Australia and Mexico.
Sony admits to PlayStation data theft: Have credit card details been stolen?
Sony has finally admitted that account details, logins and online IDs for 77 million registered Sony PlayStation Network users have been compromised, following a hacker attack that has brought the whole gaming network down for over a week.
Top 10 countries for LinkedIn and Twitter use
The Netherlands has an exceptionally high representation among social networking sites Twitter.com and Linkedin.com, ranking number one among all countries in Internet penetration for these sites, according to new data.