US ad network YuMe expands into Europe with London office
Video advertising technology company YuMe has launched YuMe Europe with its first office in London, and the acquisition of Appealing Media.
Europe
Top 3 email mistakes: How to avoid a bad reputation (and spam filters)
Complaints, unknown users and spam traps are the key reasons for getting a reputation in email marketing, with spam filters now blocking up to 36% of ‘legitimate’ marketing emails, according to new research.
Germany leads Europe in online video viewing
Internet users in Germany, Turkey, Spain and the UK watch an average of at least 30 minutes a day of online video, according to new research.
Guest comment: Is creativity the key to engagement?
Digital media has dramtically altered the way content is created, and it has opened up new opportunities for individuals to compete with giant corporations for market share. Michael Steckler, Northern Europe Managing Director, Criteo, takes a look at the importance of creativity in the changing digital landscape.
NFC Mobile Payments: ‘Contactless’ transactions ‘to reach $50bn by 2014’
A new report from Juniper Research forecasts that global NFC mobile contactless payment transactions will reach nearly $50 billion worldwide by 2014. Following on from the Orange Mobile Payments service launch in the UK, 2011 and 2012 are expected to be banner years for NFC service rollouts.
Brits ‘declaring their love for first time via social networks’
New Yahoo! mail research on how we keep in touch says social networks have changed Britain into ‘Generation 140′. Over 10% of Britons surveyed have said or heard ‘I love you’ for the first time over a social network. Nearly 20% check their social networks and emails on the loo, while 54% do the same … [Read more…]
WiFi rental service Tep aims to cut international roaming charges
Smartphone and pocket WiFi rental service Tep has launched, claiming to save consumers up to 90 percent on their mobile phone roaming charges and WiFi usage.
Pepsi woos European digital agencies with competition
PepsiCo has announced an open call for digital entrepreneurs across Europe to apply to take part in ‘PepsiCo10’, a new programme that will discover and support new technology innovations.
Top 10 travel sites in Europe
Expedia, Priceline and Groupe SNCF were the most visited online travel properties in Europe according to new data from comScore.
US firm buys UK digital agency Steak
US-based agency network Dentsu has acquired 100% of the share capital of UK digital marketing agency Steak Group for an undisclosed sum.