Europe Archives

Narvar works with ASICS to boost ‘post purchase experience’

May 13, 2019

Sportswear brand ASICS is working with customer engagement platform Narvar, using its post purchase technology to boost customer retention.

Heetch raises $38m in funding for ridesharing platform

May 13, 2019

Paris-based high-growth ride-sharing platform Heetch has raised $38m in a Series B funding round as it looks to expand in French-speaking countries.

Alibaba takes on Amazon with ecommerce overhaul

May 10, 2019

Chinese online retail giant Alibaba is revamping ts business model to compete with Amazon on a global scale.

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

May 9, 2019

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football’s biggest final.

Perkbox gets £13.5m funding boost for employee experience platform

May 2, 2019

Employee experience platform Perkbox has raised £13.5m in equity funding, to support its worldwide expansion plans and new product launches.

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

May 1, 2019

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

GDPR one year on: IAB offers new privacy guidelines for advertisers

April 26, 2019

Trade body IAB has updated its technical specifications for a GDPR-related framework aimed at helping advertisers, brands and technology providers comply with the European Union’s privacy laws, introduced last year.

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

April 26, 2019

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

Guest comment: Neurocreativity is changing how we create content

April 17, 2019

Tapping into emotions is key for marketing, and creative marketers have been increasingly turning to neuroscience to boost non-conscious decisions. Chris Christodoulou, CEO of Saddington Baynes, explains how his team used neuroscience to develop a virtual showroom for Honda’s largest European campaign to date, with four key elements that influenced decision-making in audiences.

Premium ad views up 22%: Live content and smart TVs drive growth

April 17, 2019

There has been continued growth in video ad views, driven by the increase in connected TV, as well as live content, according to new research.