Context Optional expands to Europe after acquisition
Social marketing management company, Context Optional, is launching in Europe following its acquisition by Efficient Frontier in May.
Europe
PAYG mobile users ‘spend up to 2 weeks a year browsing retail sites’
Mobile marketing firm Velti revealed results from a UK consumer retail survey, including the fact that Pay-As-You-Go (PAYG) users spend an average of 13 days a year browsing retail sites on their mobile devices.
Top online retail tips: Expanding internationally? Look before you leap
Retailers who are being encouraged to expand internationally should take into account the need to ensure consistent, timely and accurate service to meet the needs of an International customer base. Emma Gooderham, Managing Director of WorldAddresses.com, looks at the best way of taking a domestic business international.
Brands missing a trick with mobile credits?
Mobile transaction platform OpenMarket has released an industry whitepaper examining how mobile payments can be a valuable way of increasing consumer engagement and loyalty.
Hotwire launches PR-based affiliate network
Communications consultancy Hotwire has launched an enhanced global affiliate network incorporating Active PR (Middle East), East Side Consulting (Eastern Europe), Influencer PR (China), Nordic PR (The Nordics), Rice Communications (SE Asia) and Six Degrees PR (India).
Yahoo switches to Bing search results in Europe
Yahoo! has migrated organic search results to Bing across Europe, as the two firms cement the landmark search alliance deal stuck two years ago.
BBC iPlayer for iPad debuts in Europe for €6.99 a month
BBC Worldwide, the BBC’s commercial arm, is launching a global BBC iPlayer app in Europe, with a global roll out planned later in the year.
Most UK firms ‘to appoint social media managers this year’
Over two-thirds (69%) of UK businesses have appointed or plan to appoint a social media or community manager in next 12 months, according to new research.
TV vs. Smartphone: Mobile Proves Strong Competition for TV
During ‘prime time’ hours, smartphone owners browse the internet on their mobiles and watch TV at an equally high rate of usage, according to new research.
Buddy Media takes Facebook management tool to London
Facebook advertising management system Buddy Media is opening of its European Headquarters in London, as the US firm expands overseas.