Europe Archives

Crowdfunding trends: Blockchain and video games most popular projects

June 11, 2019

Blockchain and video games are the most lucrative industries for crowdfunding projects, getting million of pounds in funding for popular projects, according to new research.

London ‘top tech hub for overseas expansion’

June 10, 2019

London is the top destination for international tech companies looking to expand or setup an operation outside of their own country, according to new research.

Budweiser supports England Lionesses in World Cup ad campaign

June 7, 2019

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

European digital advertising sees fastest growth since 2011- IAB

June 7, 2019

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

Case study: Puretec Fitness revamps eCommerce site

June 4, 2019

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.

GDPR ‘has boosted ads and lowered costs’- report

May 28, 2019

With the one year anniversary since GDPR’s implementation, ads have increased and costs have decreased, according to new research.

Global retail trends: Third fear going out of business within 36 months

May 24, 2019

One third of organisations fear going out of business within next 36 months without reinvention of business model, according to new research.

Sportwear brand Champion boosts conversions with BounceX partnership

May 23, 2019

Sportswear brand Champion is working with marketing technology firm BounceX to boost online sales conversions.

Peach expands adtech in Americas with A+V investment

May 22, 2019

Adtech firm Peach has invested in Chilean adtech leader A+V, who are the market leader in Chile, Brazil, Mexico, Colombia, Peru and Ecuador.

Google hits Huawei: Cuts off Android licence for future phones

May 20, 2019

Google is set to revoke Huawei’s access to its Android mobile operating system, dealing the Chinese company a major blow in accordance with US sanctions.