IMVU takes virtual world to Europe
IMVU has launched seven new internationalized versions of its 3D virtual world.
Entertainment
YouTube debuts new mobile ad formats as videos on-the-move soars
Three in four (75%) of YouTube Mobile users say that their mobile is the number one device they use to watch YouTube videos, according to new stats issued by Google.
Right to reply: Google’s preview system- The Marketer’s Friend and Foe
After a testing period in the USA, Google’s preview system, ‘Quick View’, has recently been popping up in the UK. When a search is conducted on Google, as well as being able to view the related search results, the searcher, whilst scrolling through each, is privy to a full miniature pop-up preview of the related … [Read more…]
Hiscox first UK advertiser on location-based media ad platform JiWire
Location-based media firm JiWire is running its first UK-based campaign from Hiscox, which will see the insurer advertising to people via wi-fi networks on both mobile and laptop devices.
Case Study: ‘Despicable Me’ YouTube takeover ads gets 12% click through rate
When Despicable Me characters overtook YouTube the campaign broke all records for both interacting and sharing. This case study outlines how creative agency Feref and communications agency Mediacom, generated buzz for the animated film using the MediaMind ad platform.
Best Buy launches online shop in UK
US electricals retail giant Best Buy has launched its UK transactional website, including customer recommendations from a partnership with Reevoo.
Poor online customer service continues to frustrate Europeans
European consumers are more frustrated by online customer service than they were a year ago, according to the results of the latest online shopping study conducted by ATG (Art Technology Group).
Video ads: Branding campaigns work online… eventually
New research into online video ads shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content.
Top 5 email marketing trends to watch
Online marketing firm StrongMail and partner firm ThreadMarketing have launched a new report looking into email marketing campaigns across five industry verticals.
Apple TV gadget goes on sale in UK for £99
Apple has launched its much aniticipated TV device in the UK this week, letting users stream films from its online store direct to their TV sets.