New project aims to uncover top online ‘opinion formers’
SAY Media has unveiled the SAY 100, a collection of online voices that help shape opinion on a variety of subjects, including technology.
Entertainment
Mobile games ‘Oscars’ –winners announced
The highly anticipated results of the 7th Annual International Mobile Gaming Awards (IMGA) were announced last week to a packed audience at Mobile World Congress in Barcelona.
Brits willing to pay more for ‘simpler customer experiences’
Despite a still challenging economy, UK consumers are willing to pay more for brands that deliver simpler experiences and interactions, according to a new study.
Most Europeans watch video news on web
Almost three-quarters of European web users download or watch online video, and of those video news users, more than two-thirds watch or download video news at least once a week, according to a new study.
Downloads account for bigger slice of Xmas shopping spend
Online Christmas shopping in Europe rapidly increased in 2010. In December the total order value rose by 38 percent, with downloaded products accounting for an increasing share of online shopping, according to new data.
UK Internet population: Now more Silver Surfers than youngsters use web
More people over the age of 55 use the internet now than people under 25, according to the latest research report from the British Population Survey.
Case Study: Inception ‘falling wall’ ad gets 22% dwell rate
To promote last year’s blockbuster movie Inception, Warner hired CBS Interactive to run an innovatiove online campaign. This case study highlight how the campaign generated impressive dwell and click-through rates that beat expectations.
AOL continues content push with Heidi Klum deal
AOL has struck a deal with supermodel Heidi Klum and her Project Runway production company to create a new women’s lifestyle website.
Shazam and Syfy make ‘Being Human’ first Taggable TV series
Shazam has partnered with Syfy to launch the first, series-long ‘TV Tagging’ initiative with the cable channel’s new, original scripted series, Being Human.
Amazon buys LoveFilm ‘for £200m’
Amazon has bought Lovefilm, in a deal that reportedly values the UK-based DVD rental and online video company at £200m.