This week saw the publication of the IAB/PwC Mobile Ad spend, showing strong growth for the sector. But is the growth even stonger than anticipated? And what are the next sectors sets to benefit from mobile’s expansion? Mobile advertising network InMobi offer their insights…
Consumer power, social media and monetisation challenges are meaning that newspapers and other content providers must evolve rapidly or risk going out of business, according to a new report.
One in every eight mobile users worldwide will either have a ticket delivered to their mobile phone or buy a ticket with their phone by 2015 which equates to over 750 million users, according to the latest analysis from Juniper Research. This compares with approximately 1 in 20 now which equates to 230 million. Ticket … [Read more…]
For the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category during January according to new research.
Whether you’re creating a new loyalty scheme or thinking about how you can change your website to enhance the customer experience, you know that second-rate design won’t stand up to public scrutiny. Success doesn’t happen without expertise at the planning stage, says Chris Ford from Grass Roots.
Social media gaffes are all too common these days, but can be extra harmful once a brand is concerned. Tynicka Battle at ThinkTank Digital (Lady Gaga’s former digital agency of record) offers 5 tips to keep Twitter working for you, rather than against you.
When it comes to online ads for financial services, the first exposure is when users are most likely to convert, according to new research.
The traditional TV dinner is being replaced by the PC dinner, as UK households across Britain watch TV online when eating, with Come Dine with Me proving to be the most popular choice of show, according to new data.
Apple is reportedly trying to make a deal with record companies that would allow it to offer unlimited downloads for iTunes music purchases.
Apple has launched the second generation of its iPad at an event in San Francisco, with Orange and T-Mobile to sell the tablet computer in the UK from 25th March.