MySpace sold for $35m to Specific Media (and Justin Timberlake)
US ad firm Specific Media and singer-turned-actor Justin Timberlake have teamed up to buy News Corp’s Myspace for a reported $35 (£22m).
Entertainment
Top tips: Checking in' to Check-out – Multi-Channel Marketing on the Move
As mobile web usage grows ever more popular, how can brands capitalize for consumer’s growing hunger for productivity, information and entertainment on the move? James Luty, from digital marketing agency Coolpink offers 4 key tips on getting the most out of mobile marketing.
Top tips: Checking in’ to Check-out – Multi-Channel Marketing on the Move
As mobile web usage grows ever more popular, how can brands capitalize for consumer’s growing hunger for productivity, information and entertainment on the move? James Luty, from digital marketing agency Coolpink offers 4 key tips on getting the most out of mobile marketing.
ICANN gives greenlight for ‘.brand’ domain names
ICANN’s board of directors has voted Monday to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment and political causes, in the system’s biggest shake-up since it started 26 years ago.
Guest comment: Lose the ‘gamification’ label to realise the marketing power of gaming
The rise of mobile and social gaming presents a host of new opportunities for marketers. David Rose, CEO at We R Interactive, looks at how brands can capitalise on this new trend.
Guest comment: Lose the 'gamification' label to realise the marketing power of gaming
The rise of mobile and social gaming presents a host of new opportunities for marketers. David Rose, CEO at We R Interactive, looks at how brands can capitalise on this new trend.
UK digital marketing spend to grow 11% by 2015- PwC
The UK’s advertising market as a whole will grow by 4.8 per cent to £17.7 billion by 2015, driven by digital marketing , according to a new report.
Canada internet ad spend ‘to rise 15% by 2015’
Ad spending in Canada will grow faster than in the US until 2015, spurred by a rise in digital media, according to a new report.
Sky rebrands mobile and web services as ‘Sky Go’
Broadcaster Sky is rebranding all of its mobile and on-line offerings into a single package called Sky Go.
Indians ‘now spend more time on social media than email’
Social Media has now become part of everyday life for a majority of online Indians., with two-thirds of the countiy’s web users accessing social media daily, according to new research.