IPC hires Collective to manage video ad inventory
IPC Media has renewed its deal with advertising technology company Collective, giving Collective exclusive representation rights to all IPC video channels.
Entertainment
US: Tablets becoming ‘playmate, teacher and babysitter’ for kids
The rise of gadgets is ushering in a new generation of kids who are growing up digital, with many US children using tablet devices for games, education and TV shows, according to new research.
Sky Go launches on Android devices
Broadcaster Sky has launched its Sky Go app on Android, giving smartphone users access to its web TV service.
Top Chinese mobile marketing firm Madhouse launches in India
Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP.
MediaMind woos publishers with new rich media ad platform
Online ad technology provider MediaMind has partnered with Unicast and Eyewonder to launch a new service aimed at publishers looking to boost their online ad revenues.
MySpace back from the dead? Social network gets 1m new users thanks to music player and Facebook pact
MySpace has signed up one million new users since it introduced a new music player last December, hinting that the embattled social network may have a future now that it is under new management.
YouTube UK ad campaign promotes video site as ‘home of music online’
Google has launched a UK marketing campaign promoting its YouTube video site as the home of music online.
Former CNN marketing boss joins Linkshare
Affiliate network LinkShare has appointed Mark Haviland as Chief Commercial Officer, based in the UK.
Rise of the ‘cord cutters’: US consumers switching from cable TV to online streaming
The number of homes in the US subscribing to paid cable TV is falling, as consumers switch to free TV and online streaming for their media needs, according to new research.
Yahoo reveals home page audience demographics
Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties.