ITV appoints 4th Screen Advertising for mobile ads
ITV has picked 4th Screen Advertising to deliver creative mobile ad campaigns across its entire range of news, sport and entertainment apps and mobile sites.
Entertainment
Underwired to invest in growth following Amaze MBO
Marketing agency Underwired has been acquired from Amaze owner Hasgrove by its management team on undisclosed terms.
Angry Birds maker Rovio buys Finnish rival
Angry Birds maker Rovio has bought Futuremark Games Studio for an undisclosed sum.
Video game sales overtake DVDs in UK- report
Sales of video games in the UK have pipped those of videos (DVDs and Blu-Rays) for the first time, making the gaming industry the country’s biggest entertainment sector, according to new research.
Angry Birds: The Movie? Nickelodeon to broadcast first cartoon
Nickelodeon has won the rights to broadcast the first Angry Birds animated short film.
Budget 2012: UK to get £150m investment for ‘fastest broadband in the world’
At yesterday’s budget, Chancellor George Osborne outlined the Government’s plans to make the UK Europe’s technology centre, with broadband as a cornerstone of its business policies.
Sky takes on LoveFilm and Netflix with ‘Now TV’
Sky is set to launch a web TV services, offering non-Sky customers the chance to view its programs online on monthly or pay-per-view basis.
Mobile ad spend tops £203m: Brits becoming nation of ‘triple screeners’
Mobile advertising spend has grown a massive 157% year on year increase to £203m in UK, up from £83m in 2010 to £203m in 2011.
Guest comment: Digital industry embracing corporate trade in 2012
Online publishers are increasingly turning to corporate trade to maximise value from their unsold ad space. Paul Sumners, Director of Media Trading (UK) at Active International, examines the benefits of corporate trade to online media and what they should consider before employing the services of a corporate trade business.
Mashable to sell to CNN for $200m?
Popular social media news site Mashable.com is reportedly mulling a sale to global news network CNN for up to $200m.