Affiliate marketing can get '£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Entertainment
Affiliate marketing can get ‘£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Top 20 Shazam-tagged global adverts
Red Bull, SFR and Absolut Vodka are among the top TV advertisers in terms of Shazam tags, according to new data.
Google to buy stake in Vevo?
Google is reportedly close to buying a stake in music video site Vevo, as it looks to further monetise its video assets.
HMV goes into administration: Over 4,000 jobs at risk
HMV has gone into administration, as the entertainment retail giant succumbs to increased competition from online retailers and supermarkets.
ITV rebrands with new logo and channel names
Broadcaster ITV has launched a major rebrand, including a ‘colour-shifting’ new logo and new identities for all five of its channels, including ITV1 changing to just ‘ITV’.
Top 5 digital entertainment predictions for 2013
Jerome Rota, Founder of DivX and Senior Vice President, Consumer Products and Services at PacketVideo, discusses the future of technology in the entertainment industry.
Mobile ‘now represents 20% of Facebook ad spend’
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research.
Mobile 'now represents 20% of Facebook ad spend'
Mobile now represents 20.3% of overall Facebook ad spend, with Apple dominating tablet spend and Android dominating smartphone spend, according to new research.
Xbox reveals 37% engagement with ‘Nuads’ video format
Microsoft has unveiled the engagement results of its NUads interactive video poll format, indicating that more than a third of viewers engaged with the ads when prompted.