In an Internet hour: How Australia spends its time on the web
Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research.
Entertainment
InMobi debuts interactive video ad platform
InMobi has launched multiple video ad formats designed to create interactive ads that it clsaims can increase engagement by five times.
Two thirds of mobile media consumers use a second screen
Many mobile users across the globe are using their devices as a second screen while watching TV, according to new research.
Social media brands in Spain: Internet marketing strategies
Social media brands in Spain spent 180% more on advertising than in the previous year, according to a new report looking at internet marketing strategies in the region, according to a new report looking at Internet marketing strategies.
Sky offers free programmes on YouTube
Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services.
Facebook takes on Flipboard with ‘Paper’ social news app
Facebook has launched ‘Paper’, a news curation app that pulls in news stories, photos and videos from the users’ news feed, as the network continues its drive to become the first destination for social news for mobile users
blinkbox lets customers sample shows before they buy
blinkbox, the movie and TV streaming service from Tesco, is building on the success of last year’s Try TV on Us offer by signing a major multi-studio content deal for its return.
Sky AdSmart signs 40 brands for targeted live TV commercials
Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format.
Mobile marketing tips: the best ad formats for smartphones revealed
Expandable banners are the best performing ad on mobiles, with the entertainment and media sectors recording the highest mobile click through rate, according to new research.
Right to reply: Wearable technology and the ‘Big Brother’ challenge
As new technologies are showcased at CES in Vegas, the biggest fad right now is for wearable devices that measure some sort of detail about you, and log it. Adrian Moxley, CMO and co-founder at visual classification company WeSEE looks at how wearables will redefine how consumers view and interact with the world around them. … [Read more…]