Angry Birds maker profits fall by half
Rovio, the Finnish game maker behind Angry Birds, saw revenues rise just 2.5% as profit growth fell by half, according to its latest financial post.
Entertainment
Content marketing case study: Paddle Pop digital webisodes boost ice cream sales by 43%
Unilever’s Indonesian ice cream brand Paddle Pop created a new kids entertainment franchise based around its mascot. This case study looks at how the cross media marketing campaign boosted sales up to 43% in some territories.
Butlins becomes first UK holiday brand to reach 100,000 fans on Facebook
Butlins has reached the milestone of 100,000 ‘likes’ on its Facebook fan page, making it the first domestic holiday company to do so.
Amazon turns kitchen into shopping cart with ‘Dash’ wand
Amazon has launched a new barcode scanner device, called ‘dash’, that lets users scan and orders groceries from the comfort of their kitchen.
F**k. That’s Delicious: Vice debuts youth food web channel ‘Munchies’
Vice Media has teamed up with production company FremantleMedia to launch ‘Munchies’ an online TV channel devoted to food, with a youth twist.
How women and men use social media and mobile (infographic)
Men and women differ in using social media and their mobile devices, with women far more likely to ‘like’ or follow brands for discounts and offers, according to this new infographic from Finances Online.
Music marketing group Sonic teams with RadiumOne
Sonic, the music and lifestyle marketing and advertising group, has added a new premium level of service through partnering with programmatic advertising experts, RadiumOne.
Disney buys YouTube network Maker Studios for $950m
Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future.
Guest comment: Are marketers missing a trick with online gaming?
TV has always been the mass-market media of choice for brands, providing huge, emotionally engaged audiences across a wide range of content designed to appeal to specific groups. But the way we consume entertainment media has changed dramatically over the past few years and the TV is no longer the “living room” focal point it … [Read more…]
Facebook goes virtual reality: Zuckerberg buys Oculus Rift for $2bn
Facebook has bought virtual reality firm Oculus VR for $2bn, as the social network continues its investment in future technologies.