European broadcasting giant RTL, owner of American Idol, Got Talent and X Factor, has bought a 65% stake in online video platform SpotExchange, paying $144m to expand further into programmatic ads.
Adverts offering ‘percentage off’ are the most popular with customers in terms of affiliate engagement, according to new research.
With headlines last week focussing on Amazon’s unexpectedly high quarterly loses, it’s easy to miss just how how far and wide the company is continuing to expand and experiment across the digital landscape. Here are four new products or shifts worth keeping an eye on…
One in nine (11%) UK households will have at least one smart system by the end of this year, rising to over one in four (27%) households in five years, according to new research.
New Zealanders have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total population, according to new research.
Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.
With the World Cup, Wimbledon and the Commonwealth Games capturing public attention this summer, Paddy Power is ramping up its marketing with a new scheme that lets fans that spread the word on social media to get better odds on bets they place.
UK retailers are performing poorly on social media for customer service, but are becoming more effective at answering email enquiries, according to new research.
The 2014 World Cup has created a record-breaking 32 terabytes of data and surpassing the 2010 South African event in just 10 days, reveals Brazil’s leading telecom company Oi.
Extending their ‘Should’ve gone to Specsavers’ TV campaign online, the Specsavers i-Roll campaign smashed visual engagement benchmarks.