Twitter and TV: New metrics prove social buzz can boost viewing figures
Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings, according to new research.
Entertainment
Viacom’s £450m Channel 5 deal gets green light
Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal.
Chinese web giants team up for $813m ecommerce deal
Chinese entertainment firm Dalian Wanda (owner of the AMC cinema chain) is reportedly set to make a massive move into ecommerce via a partnership with Tencent and Baidu.
Hackers hit gaming sites: Playstation, Xbox and World of Warcraft sites affected
Some of the biggest online gaming networks have been hit by hackers claiming to be linked to the jihadist group Islamic State, affecting Sony’s Playstation Network, Microsoft’s XBox Live, Blizzard’s Battle.net and Grinding Gear Games
The Huffington Post launches in India
The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication.
Fanta creates weekly comedy Vines
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults.
UK video trends: Brits still prefer to watch live shows on their TV
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions.
Banners account for just 4% of entertainment mobile ads
Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising company, Vdopia.
Candy crash? King shares dive as players move on
King Entertainment, the team behind Candy Crush Saga has seen $1.4bn (£833m) wiped from its value on weak earnings figures as gamers seem to be losing interest in the ‘freemium’ puzzle game.
Is BuzzFeed worth three times more than the Washington Post?
BuzzFeed has raised $50m in a new funding round that values the web publisher at three times the amount of the Washington Post.