BBC runs Snapchat campaign to promote South Side Story show
BBC Television is using Snapchat for the first time with the launch of new reality show South Side Story on BBC Three.
Entertainment
Mobile app trends for 2015: The year apps go programmatic?
App monetisation and programmatic availability as the most prevalent goals for app developers and publishers, according to a new report.
Fox goes Virtual Reality with Wild film promotion
Fox has embarked on its first virtual reality promotion for its latest film ‘Wild’ letting players experience the film with a Samsung Gear headset or similar device.
10 key mobile trends for 2015: NFC takes off as wearables search for ’killer app’
MEF, the global community for mobile content and commerce, looks at the year ahead to predict the ten key mobile trends that will shape the global mobile landscape in 2015.
Top 10 gaming and apps trends of 2014: Oculus Rift, Minecraft and Twitch join big players
2014 was another big year for gaming, with Facebook buying Oculus Rift, Microsoft buying Minecraft and Amazon buying twitch. Mobile and console games continued to converge, with Sony streaming PS4 games on its new smartphones. Old cliches were shattered with the news that women play more games than men, with apps fuelling the rise, giving … [Read more…]
Janrain buys Arktan to boost social media marketing tools
Social identity management firm Janrain has bought Arktan, a provider of innovative real-time social curation and social engagement products.
Technology in the workforce: Six trends for better decision making
With technology taking a greater role in the workforce, new research from Dell and Intel identifies, and explores current and future trends pertaining to the workplace and workforce, and the role that technology has played in their evolution.
Google plans child-friendly YouTube and Chrome browser
Google is developing child-friendly versions of its search site, Chrome browser and video-sharing service YouTube, according to a US report.
Online video marketing in Spain: Branded content most popular for advertisers
Eight in ten internet advertisers in Spain use video for their marketing or communication actions, with branded videos proving most popular and short form videos the fastest growing, according to new research.
Spotify partners Uber for personalised cab radio
Spotify has struck a deal with crowd-sourced taxi app Uber to play passengers personal music selection during their cab rides.