Roald Dahl’s Twits get ‘revolting’ app
Roald Dahl’s characters, Mr and Mrs Twit are set to feature in their second app this autumn, as the authors’ work undergoes a major digital rebrand.
Entertainment
Guest comment: The blurred lines of digital marketing and tech
Digital marketers are increasingly responsible for IT purchasing decisions- but cloud-based marketing services are cutting IT out of the purchasing cycle. Campbell Williams, Group Strategy and Marketing Director, Six Degrees Group looks at how marketers can work successfully with their IT colleagues to deliver the best campaigns.
Disney debuts UK video streaming service (but no Star Wars…yet)
Disney is to launch its own subscription-based video streaming service in the UK.
Email marketing inbox placement drops 4%
Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research.
Europe’s ‘Internet Oscars’: Guardian, Vice and Eurosport among winners
The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards.
Guest comment: Words fail us when it comes to Programmatic Advertising
The growth of the automatic targeting of online and social advertising is hitting a language barrier. But don’t panic, WeSEE’s Adrian Moxley has the answer.
C4’s First Dates bolsters social activity for celebrity episode
Channel 4’s First Dates is ramping up social media activity this series as the reality show prepares to air its debut celebrity episode.
Twitter takes on breaking news with ‘Moments’
Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena.
Top tips: Does ad-blocking mean publishers need to reprise pay-walls?
With Apple taking ad blocking mainstream- how can publishers respond? Rob Weisz, CEO at Fonix, looks at why paywalls can offset advertising losses as digital readers become more savvy.
Amazon bans sale of rival Apple TV and Chromecast devices
Amazon is to stop selling video-streaming TV devices from Google and Apple, as they don’t “interact well” with its own media service, drawing up new battle lines in the digital entertainment wars.