Most popular UK YouTube ads of 2015 revealed
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.
Entertainment
Economist predicts 2016’s big stories before they happen
The Economist Films has launched its first 30-minute film – “The World In 2016” – looking at some of the iconic moments of the year ahead.
Red Bull promotes new album with ‘social balloon’ in LA
Red Bull has teamed up with Social Life to launch Swedish pop star Elliphant’s new album.
Top social media tips: Film studios can’t afford to not know what their audience is engaging with on Facebook
With 1.55 billion monthly active users, Facebook is the largest source of public opinion data on Earth. Marc Maley, CEO, Fuel Intelligence, looks at how using anonymised and aggregated Facebook topic data, film studios could use this human-generated data to tailor marketing efforts to maximise engagement ahead of movie releases.
Europe’s online ad industry ‘accounts for 1.4m jobs’
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA).
Video viral of the week: Vanilla Ice sells Ice Cream to Finland
Rapper Vanilla Ice has been hired to celebrate the joys of vanilla ice cream as part of a video-led campaign to raise awareness of online casino brand Casumo in Finland.
European ad trends: User-oriented formats ‘gaining ground on large-scale ad formats’
There has been a significant shift in user oriented formats with understitials like graphics, HTML5 and video now one of the top 5 most popular ads, according to new research.
Alibaba buys ‘Chinese YouTube’ for $3.7bn
Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn.
Nearly half of Christmas gift buyers will do it all online
Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research.
The X Factor adopts Periscope in new social media drive
The X Factor will be using Twitter’s live streaming app Periscope as part of its new social media drive in 2015.