Twitter debuts built in GIF buttons
Twitter has released a built-in GIF button for all users, letting users search for animations to accompany their tweets.
Entertainment
Liverpool FC launches new social app ‘LFC Xtra’
Liverpool FC and social media platform, Vixlet have launched a new social app and web portal for fans.
Forget the ‘second screen’: Mobiles now compete equally with TV for consumer attention
We are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and the gogglebox, according to new research.
Music partnerships ‘improve brand image’
Partnerships and sponsorship deals with musicians improve brand image and encourage people to try a company’s products and services, according to new research.
Top UGC tips: 5 successful brand campaigns with user-generated content
Jack Oldham, Content Marketing Manager at EngageSciences, examines the brands leveraging UCG to connect with consumers and drive sales.
Super Bowl 50: How 12 big ads performed on social media
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.
Guest comment: Why $5m Superbowl ads are still worth it
Last Sunday’s Superbowl on CBS delivered the second highest overnight rating on record for the Super Bowl — behind only last year. With digital ratings expected to shatter records by going free on Apple TV for the first time, Jacques de Cock, faculty member at London School of Marketing, argues why $375m will be spent … [Read more…]
YouTube to launch $9.99 Netflix rival next week with ‘Red Originals’
YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content.
Channel 4 expands into mobile games
Channel 4 has announced three games that it will publish in the first quarter of 2016 on its new publishing arm, All 4 Games.
50% of marketers buying mobile ads programmatically (but many still don’t get it)
Half (50%) of mobile marketers are buying mobile inventory programmatically, however, nearly half have little knowledge of the discipline, according to new research.