Entertainment
Top tips: Integrating virtual reality in PR
Virtual reality has been dubbed a fad, a gimmick and a flimsy marketing ploy. However, as 2016 is proving to be a big year for this emerging new technology, it’s quickly proving that it’s got a strong future. Sophie Chadwick, Senior account manager at Peppermint Soda, looks at the PR applications of virtual reality.
Fox and Sky ramp up streaming with fuboTV
Rupert Murdoch’s 21st Century Fox and Sky have led a $15m (£10m) funding round investing in streaming service fuboTV.