Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events.
The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research.
HMV has appointed R.O.EYE as its digital marketing agency to reach niche audiences online.
Google has launched a virtual assistant to rival amazon Echo, letting home users interact with a smart speaker device using voice commands.
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation as brands become publishers.
Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.
Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.
Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking.
Digital advertising channels remain critical for driving traffic to brand websites in Europe, generating the majority (68 percent) of website visits, a study by Adobe Digital Insights reveals.
Premium publishers are jumping on the bandwagon to prepare for the outburst and popularity of VR. Tal Chalozin, co-founder and CTO, Innovid asks when will brand spend move to VR, and what moves should marketers be thinking about making now?