GlobalWebIndex debuts new data set to help brands boost audience profiling
GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers.
Entertainment
Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial
Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.
Sacramento Kings debut NBA’s first Facebook 360 Live Stream
Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream.
New programmatic platform helps marketers target homemovers
Data marketing firm consultancy TwentyCi has launched a new programmatic platform that connects digital advertisers to the 9 million homemovers who are buying a house in the UK at any given time.
UK high street sales slump as online rises- ONS
ONS retail statistics reveal December’s High Street retail figures slumped to their biggest fall for over four years, while online sales rose 21.3%.
Top 10 UK YouTube ads of the year
With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.
Advertising “underpins the EU economy” says Deloitte
Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.
Mobile apps 10 years on: Social and daily habits apps top list
A decade on from their creation, mobile apps usage is growing more than ever, according to new research.
Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz
Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media and TV work together.
UK TV viewing trends: Mobiles fail to grab screentime from TV
UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.