There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research.
YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager.
Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research.
The UK’s first virtual reality-powered game experience will launch in Leeds next month when a leading escape game company unveils the Hyper Reality Experience, the first in a series of centres to be launched in British cities.
Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution, according to new research.
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.
The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.
A new study of Google search results by Searchmetrics identifies the key retail-specific factors that online retail and ecommerce marketers should consider to help their sites perform well in search.