Top brand’s social media customer experience ‘getting worse’
UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.
Entertainment
Top 50 most valuable UK brands: Vodafone and HSBC lead way
Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.
Click and Collect helps drive extra in-store sales- report
Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.
‘Generation Alpha’ will change how brands communicate
The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.
Influencer marketing: What motivates customer advocacy?
New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most referable, and which qualities a brand should possess to be referred.
Coca-Cola sponsors virtual player on FIFA 18
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
TV giant FremantleMedia begins video ad push with Spot X
Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.
Retail trends: 58 million Brits now subscribe to their shopping
Consumers are now paying for entertainment, food, beauty products and garments, even bacon, all via monthly rate subscriptions, according to new research.
eBay takes on Amazon with ‘The Entertainment Shop’ for physical media
eBay has announced a major play for the UK’s physical media market, with the launch of ‘The Entertainment Shop’.
Quantcast helps brands to tap into more live audiences with new tool
Ad tech firm Quantcast has launched a live consumer insights tool for advertisers and campaign planners.