It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.
UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.
There has been a 6.7% increase in UK publisher revenue from £77.6m in Q3 2016 to £82.8 in Q3 2017, coupled with a boost in industry confidence, according to new research.
Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study.
NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match.
Video ad serving platform SpotX has struck a strategic partnership with fuboTV, a sports-first streaming TV service.
Internet users are now almost as likely to visit social platforms to keep in touch with friends as they are to stay informed on current news or events, according to new research.
VR technology firm Jaunt has struck a new partnership with Sky deliver content to consumers via its Sky VR app.
2% of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research.
As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner’s derided Pepsi ad to London Dungeon’s Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]