Contextual video advertising increases dwell time by a third
Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research.
Entertainment
UK businesses ‘must act now to avoid tech giant domination by 2025’
By 2025, 80% of all digital services to be delivered through a few core platforms, according to a new forecast.
Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up
Snapchat is combining augmented reality with e-commerce with a new ‘Shoppable AR’ feature.
Snapchat gets Superman filter to mark 80 years of superhero
To celebrate the 80th anniversary of Superman Snapchat has teamed up with DC Entertainment to offer Snapchatters three exclusive ways to celebrate the day.
Display advertising continues to be largest driver of digital publisher revenue
Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.
US web TV firm Pluto TV partners SpotX for ad push
Video ad tech firm SpotX has extended its strategic partnership with Pluto TV, the leading free OTT television service in America.
UK spending trends: Brexit keeps Brits indoors (but treats remain important)
Brits now feel worse about the UK economy than at any time since 2015 – and it’s changing their leisure and spending habits, according to new research.
Over 50% of UK consumers will share personal data for reward points
Most UK shoppers would be most uncomfortable sharing their private conversations from the messaging platforms they are active on, according to new research.
IoT Trends: Big interest in smart homes (but less in ‘smart assistants’)
There is significant interest in IoT, with 91 percent declaring interest in the connected home, but tech companies may be focusing on the wrong types of devices as they look to bring smart technology into the home, according to a new survey.
The rise of esports: 380m watching this year
Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.