Entertainment Archives

5 brands harnessing Blockchain for marketing and advertising

September 5, 2018

The ever-increasing and diverse applications of cryptocurrencies and other blockchain technologies have dominated headlines this year. Paul Herman, VP Platform Marketing and Education, Sprinklr offers five examples of how brands have used the transaction technology.

London’s first ‘crypto-only’ shop to open for one week in September

August 29, 2018

A pop-up shop that accepts only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week.

JD Sports launches music platform

July 24, 2018

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.

Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’

July 19, 2018

The two streaming-video giants Amazon and Netflix are building their presence in local country markets with a growing amount of original content, according to a new report.

Netflix stumbles as it misses subscriber targets

July 17, 2018

Netflix fell short of its subscriber target by more than one million for the second quarter of the year, losing 14% of its value in after-hours trading as a result.

Facebook sees ad spend boom despite data scandal

July 17, 2018

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

Brits buying gift cards for personal use

June 27, 2018

Nearly half of UK shoppers (47 percent) are purchasing gift cards to spend on themselves, according to new research.

The psychology of online ads: How consumers interact with video content

June 19, 2018

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

Tencent Music strengthens ties with Chinese TV giant

June 14, 2018

Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.

Two thirds of Brits staying at home to watch World Cup

June 12, 2018

Only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup.