Entertainment Archives

GlobalWebIndex uses chatbots in new mobile survey data platform

October 18, 2018

GlobalWebIndex has launched Pollpass, technology-powered mobile solution to transform how survey data is collected, with a chatbot interface will capture ‘hard-to-reach’, mobile-first audiences.

US social media trends: YouTube and Instagram gaining ground on Facebook

October 18, 2018

Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.

Angry Birds goes AR: Rovio working on new app game

October 9, 2018

Rovio Entertainment, the makers of Angry Birds, is a new augmented reality (AR) app set for launch in 2019, with new ad sponsorship opportunities from brands.

UK has second largest smart home market in Europe

October 4, 2018

The UK smart home market was worth £900m in 2017, making it the second largest market in Europe, according to new research.

Display and subscriptions continue to drive digital publishing revenue

September 18, 2018

UK digital publisher revenues have grown 6.8% over a year, following strong growth in display and subscription formats, according to new research.

Holiday hang ups: Third of Brits getaways affected by mobile app problems

September 14, 2018

Mobile apps played a central role in the British holiday experience this summer, with more than a third of holidaying Brits saying app problems ruin their holiday, according to new research.

Mobile marketers have less than six days to re-engage users before they uninstall

September 7, 2018

Mobile marketers have less than six days to re-engage users before they uninstall, with 40% of users who uninstall an app willing to redownload it further down the line, according to new research.

Top tips: What marketing pros can learn from the Great British Bake Off

September 6, 2018

With Britain’s best-loved show making its triumphant return, Gemma Sowerby, consultant at LEWIS Global Communications and Director of Women in Media looks at what marketing professionals can learn from the Great British Bake Off.

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

September 6, 2018

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

Angry Birds teams with Imagine Dragons for charity in-game event

September 5, 2018

Rovio has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018.