Smartphones ‘increase workload and decrease productivity’- report
Merely owning a BlackBerry or similar smartphone vastly increases the amount of time we spend checking messages outside working hours, according to a new report.
Social media ‘poor cousin’ for brand building and sales
Older digital marketing disciplines like Search Engine Optimisation (SEO), Pay-Per-Click advertising (PPC) and email marketing are still seen as more effective than social media for brand building and driving sales leads, according to new research.
Social media predictions: Facebook and YouTube win, Twitter and ‘real life’ fail
Facebook’s meteoric rise is set to continue unabated, while Twitter and ‘real life’ social activities will see a marked decline in the near future, concludes a report out this week.
Aviva launches augmented reality campaign with agency balloon dog
Marketing agency balloon dog has supported Aviva with an augmented reality campaign designed to raise awareness of the insurer’s comprehensive product offering within the technology sector.
Top tips: Social meets Email- How marketers can optimise the opportunity
With Valentine’s Day fast approaching, one relationship that is really beginning to blossom is the one between email and social media. Kara Trivunovic, senior director of strategic services at StrongMail explains how integrating the two mediums can be a match made in heaven, when it comes to generating revenue.
Couponstar partners HP for voucher printing without the web
Discount website Couponstar has struck a partnership with Hewlett Packard to launch a ‘beforeIshop’ printer application available on selected new web connected e-All-in-One printers
Anti-spam email provider Goodmail to shut down
E-mail services provider Goodmail Systems is to cease operations this month, following the collapse of takeover talks with an unnamed buyer.
UK survey: Over 35s prefer email ads, while under 35s prefer web ads
The under 35 age groups find internet advertising more acceptable than Email marketing but the opposite is true for the over 35s, according to the The British Population Survey.
Customer service remains crucial for retail websites
Exceptional customer service remains a key differential for top performing retail websites, as pure play ‘etailer’ Figleaves tops the overall league table with outstanding telephone and email customer contact, according to new research.
UK Internet population: Now more Silver Surfers than youngsters use web
More people over the age of 55 use the internet now than people under 25, according to the latest research report from the British Population Survey.