Integrating digital marketing: European study shows Brits prefer multi-channel campaigns
There is a clear divide between the six largest European countries in the way consumers are communicating online, according to new research.
Online retailers: Poor experiences fail to meet consumer needs
The latest study of UK online retailing concludes that website experiences lag behind customer needs. EPiServer’s assessment of 25 of the UK’s top retailers paints a picture of consistently missed opportunities for brands to generate sales online. No silver bullet, but some key learnings any online store should take a look at…
Right to reply: Marketers don’t see Social Media as a source for new email subscribers
Clearly the likes of Facebook and Twitter weren’t a consideration as a channel five years ago. Now we see a process of acceptance and gradual integration with existing marketing techniques. But in its fifth year, the Adestra and Econsultancy Email Marketing Census shows there’s a long way to go…
UK email marketing report: Which sectors get the most click-throughs?
Restaurants are the strongest performing UK sector when it comes to email marketing, while B2B sales sector has enjoyed the most growth this year, according to new data.
Email marketers continue to overlook best practice
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.
Email marketers continue to overlook best practice
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.
Guest comment: Will the new iPad 2 have what It takes to compete?
With the iPad II launching today what is the current competition facing Apple’s newest “magical” device? Andrew Eisner at Retrevo takes a look at the growing tablet market, and if Apple still has the edge…
Top tips: Optimising email subject lines to increase revenue
Email subject lines play an important role in gauging reader attention. Jim Sinor, Account Director, Epsilon International, provides some tips on how to ensure each email communication has the optimum impact.
Digital helps comeback of offline marketing – report
Companies are beginning to invest more in offline marketing channels to complement increased digital investment, via integrated campaigns, according to a new study.
Right to reply: Google One Pass – the start of the Pay As You Go Internet?
Is Google’s new ‘one-stop paid content shop’ the answer to the publishers’ online revenue debacle? Suzanne Morrow, senior copywriter for agency Dog Digital, takes a closer look at Google’s latest venture….