Google has continued its tradition of April Fools’ jokes, which this year includes a documentary on the life of an ‘autocompleter’, a motion controlled Gmail system and a look back at the top YouTube viral videos of 1911.
Google has continued its tradition of April Fools’ jokes, which this year includes a documentary on the life of an ‘autocompleter’, a motion controlled Gmail system and a look back at the top YouTube viral videos of 1911.
So you’ve done all the hard work with SEO and all the marketing ideas to get your target audience to your web-site, now you want to ensure that their visit converts into the purpose of the site (sale, registration, download etc.). This is where optimising the conversion path your visitor has to take to reach … [Read more…]
An explosion of online videos has created an enormous opportunity for brands to reach their customers with engaging ads, according to Yahoo!.
A total of 46 per cent of British consumers have cancelled plans to spend with a small business after finding a poor quality website, according to research released today by 1&1 Internet Ltd, www.1and1.co.uk, a global leader amongst web hosts.
Many more travel websites are encouraging customers to engage with them via social media and developing apps for use on the move giving customers a much more constant level of exposure to the brand allowing for deeper engagement, according to a new study.
As paywalls guarding publications’ content become more widespread throughout national, regional and trade publications over the course of 2011 and into 2012, the quality of content that these publications provide will be placed under greater scrutiny by their readers, keen to see that they are being given value for their money. Bob Dearsley, Chairman of … [Read more…]
Microblogging phenomenon, Twitter, celebrated its fifth anniversary this Monday (21 March 2011). A new report from Virgin Media Business has revealed that 35 per cent of organisations in the UK are using social networking sites as part of their external communications, with one in ten firms now tweeting regularly.
There is an enormous variety of digital media channels to choose from. Why should you invest in search, rather than display? What is the optimal social media strategy? Isn’t viral the best way to advertise because its free? How do I determine the potential split of my digital media budget, given the vast preponderance of … [Read more…]
Four in five consumers would not share Facebook ID with marketers, while 46% of companies admit to not using social media initiatives to maximum effect, according to a new study.