In today’s media saturated world, is there really a benefit to ‘exclusive’ offers anymore? Farhad Divecha, Director at AccuraCast,explains why there’s no longer any such thing as an ‘exclusive’, and what can be done instead to make an online launch a success.
Emailvision has bought UK-based multi-channel marketing software provider, SmartFOCUS Group for £25.3m.
Emailvision has bought UK-based multi-channel marketing software provider, SmartFOCUS Group for £25.3m.
Emailing reach is generally up to 40% higher than reported by mail programs, according to a new European report out this week.
Almost half (41%) of all email enquires went unanswered in the latest eHomeServices benchmark report from eDigitalResearch, despite companies increasingly expecting customers to independently self serve using online account tools.
Just one in four (25%) of retailers with a presence on Twitter replied to a question directed at them, with Thomas Cook, easyJet and Debenhams topping the responsiveness table, according to new research.
Email marketers constantly discuss concepts like relevance, lifetime value, dynamic content, automation and delivery. But what about the more mundane topics like data security? In the last few months, consumers have received a number of notifications explaining that security failures have compromised email addresses and provided third parties with potential access to digital identities. Ryan … [Read more…]
As web users become ever more demanding, are brands doing enough to meet their needs and turn browsers into buyers? Geoff Galat, Vice President, World Wide Marketing, at Tealeaf, offers a guide to boosting online customer experience…
The stellar growth of Groupon and other daily deals sites have been one of the biggest dotcom success stories of the past year. But are they here to stay? Ryan Deutsch, VP Emerging Media, StrongMail, takes a closer look…
Txtlocal have launched a new product that enables users to build and execute websites specifically built for the small screens of mobile phones. The ‘Mobile Web’ product can be used alongside conventional mobile messaging, and for the first time ever Txtlocal are offering it to customers to build themselves at no cost.