Twitter has established itself as a new platform for brands to engage with consumers, but getting a social media strategy right is crucial. Simon Robinson, Senior Director Marketing & Alliances EMEA, Responsys looks at building customer relationships through tweets…
In a dramatic move, Hewlett-Packard plans to discontinue its tablet computer and smartphone products, and to sell or spin-off its PC arm, as the US firm buys software giant Autonomy for £7.1bn.
The recent acquisition of VoucherCodes.co.uk by WhaleSharkMedia could be an astute move by the US venture capital group to build a powerful rival to Groupon in Europe, according to Doug Scott, founder of DiscountVouchers.co.uk
Virgin and O2 are both moving in on the free public Wi-Fi market, but what do their plans mean for consumers? Karl Doody, managing director of 27stars looks at what’s on offer.
Choosing the right affiliate marketing partners can be a difficult job for publishers. Owen Hewitson, Client Strategist, Affiliate Window & buy.at, lists 5 key qualities to help the decision making process easier…
In July 2011, UserZoom held the first of its quarterly seminar series, bringing together usability (UX) experts to explore the role of UX, how it can impact effective online business and how it can be developed and improved.
Marketing solutions firm Responsys has launched the 2011 Retail Email Guide to the Holiday Season, offering tips on getting the most out of email marketing in the run up to Christmas.
Regional online magazine SoGlos.com marks its four year anniversary this week. To mark the oocasion, the magazine reveals 10 secrets to its success…
Regulatory filings may not be the most exciting read, but buried in the papers of social gaming giant Zynga (Farmville’s creators) there’s a giant 30% commission to Facebook for the virtual goods sold. That’s $83m in the first quarter of 2011. Here’s why it matters to investors and social media stakeholders…
Whilst the vast majority (75%) of marketers are aware that they can integrate email and social media, only a third are actually doing so, according to new research.