While large consumer marketing projects can be relatively simple to track success, for many smaller businesses, real ROI is a more elusive number. Tom Carter, Relationship Director at balloon dog looks at measurement and how to demonstrate results of marketing.
Google Ad Network remains the top ad network in Australia, followed by Adconion and ValueClick, according to new data.
Social Networking accounted for one third of all time spent online in Malaysia in August 2011, ranking as the top online activity for the market, according to new research.
Google has weighed in to the potential auction of rival Yahoo, allying with private equity players to explore a joint bid for the ailing internet giant, according to a news report.
Facebook has denied accusations that it is gradually building “shadow profiles” of non-users of the social networking site.
The world’s biggest internet TV and film streaming service, Netflix is to launch in the UK early next year.
American consumers are increasingly multitasking when it comes to multimedia, with around 40% of tablet and smartphone owners in the US using their devices daily while watching TV, according to new research.
Email marketing campaigns are becoming more effective in engaging recipients, largely due to improved data segmentation and more targeted content, according to new research.
Google has bought social analytics startup SocialGrapple for an undisclosed sum, as the internet giant looks to increase its focus on social media after the launch of Google+.
Sony has confirmed that its PlayStation Network, as well as the Sony Entertainment Network and Sonly Online Entertainment, has for the second time been a victim of a cyber attack.