Siri rival? Amazon buys voice recognition firm Yap ahead of Kindle tablet launch
Amazon looks set to include its own version of iPhone’s Siri voice recognition in its forthcoming Kindle Fire tablet, buying voice recognition startup Yap.
Customers ‘don’t think brands care about social media feedback’
Most British consumers (89 percent) are likely to tell the organisations they do business with if they receive poor service, yet almost half (44 percent) do not believe they take notice of, or really care about, the feedback shared, according to a new study.
No Email Day: Now to Take it Off the Calendar
This Friday marks an unofficial ‘No Email day’, billed as a way to ‘be more productive with your time’. Sam Cece, CEO at StrongMail, agues why the aim of the day shouldn’t be to abolish email altogether, but to make sure we do it better.
Top reason to follow a brand on social media: To get discounts
The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen.
Video: Brits spend 20 minutes a month watching Youtube, as video use rises 36%
UK Internet users spend a combined total of 240 million hours every month watching online video content, with the average user spending 20 minutes a month watching YouTube, according to analysis from Experian Hitwise.
EU privacy law: Just 1 in 10 think marketers can engage consumers without cookies
With the controversial EU online privacy law coming into full effect next year, marketers lack confidence in their ability to engage users online without tracking their behaviour via cookies.
Infographic: How do consumers interact with brands on social media?
Companies are increasingly relying on social media to keep consumer’s attention and loyalty online. This infographic shows how consumers are using social media to interact with brands.
Guest comment: The role of a modern brand- Are B2B and B2C outdated terms?
As social media plays a growing role in marketing, truly successful digital brands will forget the silos that exist between different communication channels. Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
70% of car dealers ‘prefer website leads to classifieds’
Most UK car dealers believe that leads from their website are stronger than those from classifieds, according to new research.
Top 10 tips: Migration Migration Migration – rolling out a new Email Service Provider
Up-rooting all your data and campaigns and migrating to a new Email Service Provider (ESP) is doubtless a major project, but Stream:20’s Katie Gibson suggests that a bit of forward-planning goes a long way towards smoothing the big move.