Switching affiliate networks can be a tricky task, so how do you make the change without losing valuable traffic and revenue? Owen Hewitson, Client Strategist, Affiliate Window & buy.at offers a guide to ensuring the switch happens smoothly…
Media monitoring organisation ABC has launched a new Multi-Platform Certification which will allow media owners to highlight their brand reach across multiple platforms, as part of their online marketing research.
Facebook has reportedly bought Gowalla, an online location-sharing service, for an undisclosed sum.
Digital ad network RadiumOne has announced the launch of its new social sharing platform, Po.st, enabling consumers to share content via Facebook, Twitter, StumbleUpon, LinkedIn, email and other online destinations.
US revenue from online advertising is up 22% from a year ago, amounting to $7.88bn, according to new data.
Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
Digital marketing software provider has launched new offices in France, and Germany.
Google is ditching seven more products, including Google Wave, Knol and Google Gears, in an effort to simplify its range of services.
Performance marketing company TradeDoubler has launched The Zoo Project, a UK Affiliate Marketing incubator designed to foster grass roots growth and help drive innovation in the Affiliate Marketing arena.
With the advent of digital marketing and the rise of new products and techniques on a regular basis – what does it take to be truly innovative these days? Mark Zablan, Managing Director of Experian Marketing Services, UK & Ireland, looks at brands that have set a benchmark within their field, using tools such as … [Read more…]