Email marketing: Indian marketers seek anti-spam regulation to boost reach
The majority of marketers in India are in favour of a code of conduct to tackle to growing issue of email spam, according to new research.
Twitter beefs up ad security with Dasient buy
Twitter has acquired Dasient, a web security firm that helps protect ad networks and publishers from malicious ads.
Google encourages SMEs in India
Google is helping small and medium-sized businesses in India to build an online presence through a new online training initiative.
Twitter snaps up social news startup Summify
Twitter has bought social news application Summify, for an undisclosed sum.
Ladbrokes hires TagMan for Tag Management
Betting and gaming giant Ladbrokes has hired tag management system TagMan in order to measure and optimize online marketing campaigns more effectively.
Infographic: The history of 'disruptive innovations' in B2B marketing
From the first tradeshows to the birth of smartphones, there have been many innovations that profoundly influenced the way businesses reach, engage and educate buyers. This infographic from Eloqua and creative agency JESS3 spotlights 26 disruptive innovations that have re-shaped B2B marketing, tying them to specific milestones.
Infographic: The history of ‘disruptive innovations’ in B2B marketing
From the first tradeshows to the birth of smartphones, there have been many innovations that profoundly influenced the way businesses reach, engage and educate buyers. This infographic from Eloqua and creative agency JESS3 spotlights 26 disruptive innovations that have re-shaped B2B marketing, tying them to specific milestones.
Promotional email campaigns reach record high in 2011
The average number of promotional email campaigns by top retailers in the US hit an all-time high during 2011, rising 16% on the previous year, according to new research.
Top 14 viral videos of 2011: Royal weddings, zombies and muppets top list
2011 was a great year for viral marketing case studies. The entertainment bar is getting ever-higher, making viral marketing briefs among the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s … [Read more…]
Global email trends: Use of iPad for email soars
The growth of smartphones and tablets is having a huge impact on global email usage, according to a new report.