Twitter updates iPhone and Android apps
Twitter has revamped both its iOS and Android apps, with a raft of new features including a ‘Swipe shortcut’ and a ‘Find Friends’ tool.
Top tips: 20 Twitter tactics to boost businesses
Digital marketing firm Add People have trawled the web and examined the best ways that businesses are using Twitter to grow their brands and win new clients and customers. This list of the top twenty tactics is designed to help boost business on the social media network.
100 firms sign up to ‘.brand’ domain scheme
100 organisations have registered to get involved in ICANN’s plan to expand net domains beyond the likes of .com and .edu.
100 firms sign up to '.brand' domain scheme
100 organisations have registered to get involved in ICANN’s plan to expand net domains beyond the likes of .com and .edu.
Top tips: The Search for Incremental Sales – VoucherCode Sites
Online shoppers can be a fickle bunch, with so many alternative retailers only a click away, so generating customer loyalty is a key challenge for advertisers. In the first of two articles looking at incremental sales, Owen Hewitson, Client Strategist at Affiliate Window & buy.at, focuses on the relationship between VoucherCode Sites and advertisers.
Dennis Publishing gets social to boost subscriptions
Dennis Publishing is expanding its subscription acquisition programme with Magnetise, and Ten Thousand Hours (TTH).
Thomas Cook signs up to Hi-Media for premium ads
Travel retailer Thomas Cook has partnered with Hi-Media in the UK to increase its online advertising revenues from the market.
Vodafone hires TagMan to boost digital tracking
Vodafone UK has signed a deal with tag management system TagMan in an effort to expand its digital marketing strategy and activity in the UK.
Top tips: 5 steps to win back your email subscribers
It’s an old business adage that retaining existing customers is more valuable than acquiring new ones, but what are the pitfalls of emailing inactive subscribers? Kara Trivunovic, Global Director, Strategy and Market Innovation, StrongMail offers five steps towards an effective reengagement programme.
Google privacy changes: A boost for advertisers?
Google has changed its privacy policy, streamlining it across its multiple services including search, email, video and social networking sites, following privacy concerns from regulators over its social networking sites.