ConnectEurope2012 the leading global digital conference for online marketers, was held last week in central London bringing together some of the industry’s most innovative thinkers, the world’s biggest brands and awe-inspiring speakers. Keynote speakers included Sir Ranulph Fiennes, the World’s Greatest Living Explorer, Innocent co-founder Richard Reed and TED crowd favourite, Marco Tempest.
Reports that researchers have come a step closer to treating the symptoms of tinnitus is good news. However, while welcoming the findings, Vivienne Michael, CEO at national charity Deafness Research UK would like to sound a note of caution.
The number of emails reaching the inbox is rapidly decreasing and consequently, email marketers are continuing to pour money down the drain, according to a new report.
London Mayor Boris Johnson has hired Virgin Media to provide free Wi-Fi access on the London Underground this summer, with plans to charge for the service when the event is over.
Social media marketing is not only about directing traffic to the corporate site; it’s about what to do with the users once they are there. Russell Loarridge, European Sales Director at Janrain, explains why most value from social media can be obtained by bridging the gap between the corporate website and social media through social … [Read more…]
Getting visitors to a website is only half the battle- converting their visit into a purchase or action is another challenge entirely. John Ryder, client services director, Silverbean, lists the most common website conversion mistakes made by B2B websites.
Ad server MediaMind is adding an attribution solutions platform from Encore Media Metrics into its platform, in a bid to reard all aspects of a customer conversion (rather than the last click before a purchase).
Social media coupon campaigns are on the rise, but getting the strategy right is crucial to avoid the risks invovled. Oliver Felstead, Sales and Marketing Director of Coupons.com UK, explores how Coupons allow FMCG brands to engage Facebook users and encourage purchases.
Microsoft has launched a public trial of its upcoming Windows 8 operating system, which will run on tablets as well as PCs.
Volker Weiwer, CEO, eCircle explains how to implement a winning lifecycle email strategy to increase the results of your email marketing program.