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The Instagram Checkout backlash has started. Why the ‘buy’ button isn’t a slam dank.

May 13, 2019

While social selling is a clear winner with consumers, it isn’t necessarily a win/win for brands and retailers. Gita Samani, Digital Consultant at Astound Commerce UK looks at the benefits and trade-offs of selling through Instagram.

Content, E-commerce, Mobile, Social Amazon, brands, content, email, marketing

Customer Data Personalization with GDPR: Rules or Opportunities?

May 13, 2019

Data privacy and protection capabilities continue to be the most controversial, divisive and discussed topic today. Managing to deliver relevant ads without breaking consumer trust over privacy is a tricky tightrope for marketers to walk. Ivan Guzenko, CEO at SmartyAds, gives an alternative opinion and a holistic view of data challenges.

Ads, Content, Regulation advertising, Amazon, analytics, brands, email

Email fail: Zavvi accidentally rewards hundreds with Champions League final tickets

May 9, 2019

Online retailer Zavvi has received hundreds of complaints from contestants who were mistakenly told they had won VIP tickets to European football’s biggest final.

Ads, Content, News, Social, Viral email, Europe, Search, Travel, Twitter

How much should SMEs spend on branding?

May 8, 2019

What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.

Ads, News advertising, agencies, Apple, brands, email

High street missing a trick with alternative to paper reciepts

May 7, 2019

Just 50% of high street retailers are offering alternatives to printed, paper receipts according to new research.

E-commerce brands, email, marketing, media, Privacy

The 8 Personality Traits to Succeed in Cybersecurity

May 7, 2019

The skills shortage in the cybersecurity sector has received a lot of attention as of late as the threat of hacks and data breaches continues to grow every day. Recruiters within the cybersecurity sector can and should be watchful of the common personality traits found in a successful cybersecurity job candidate.

News, Regulation email, global, security, UK

Missguided uses technology to analyse customer emotion

May 2, 2019

Missguided is using the Upland Rant & Rave customer experience technology platform to analyse customer emotion and improve its customer service score by 20%.

Ads, Content, E-commerce brands, email, retail, technology

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

April 25, 2019

Despite the recent hype surrounding Influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

Ads, Content, E-commerce, Social brands, content, email, marketing, media

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

April 18, 2019

Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing.

Ads, Content, Mobile apps, BBC, brands, email, marketing

Guest comment: The power of social proof lies beyond influencer marketing

April 16, 2019

Mike Austin, CEO & co-founder of Fresh Relevance, explains why marketers need to look past the hype surrounding influencer marketing when exploring new ways to drive sales.

Social brands, content, email, images, marketing
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