‘Welcome emails’ are often the first in a line of dialogue between a brand and its customers and, if poorly constructed or mistargeted, can be particularly damaging. Helen Taylor, data analyst at Experian CheetahMail, looks at how a successfully executed welcome email campaign can nourish customer dialogue, increase engagement and boost revenue.
Less than half of the UK’s top retailers offer a click and collect service, according to new research.
Google could face further legal action for using its Street Cars to harvest data from resident’s unsecured WiFi networks.
Rakuten, the world’s third largest online marketplace (and owner of Play.com in the UK) has recently revealed revenues that top one trillion yen – over seven billion pounds. In this article, the Japan-based firm reveals its secrets to standing out and driving repeat purchases in retailing.
India is the third biggest country in terms of internet users in the world, with a highly social and mobile audience. This snapshot takes a closer look at India’s digital consumer, and the key trends driving the country towards a digital future.
IKEA UK has begun a new email and social media campaign that utilises Pinterest to promote its new Indian-inspired ‘True Blue’ collection.
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business. Kara Trivunovic, vice president of agency services, StrongMail, offers a guide capitalising on cross and up-sell techniques in email marketing.
Analytics technology provider Teradata has bought Cloud digital marketing firm eCircle for an undisclosed sum.
Email readership on mobile devices is on track to surpass both webmail and desktop by the end of 2012, according to new research.
The affiliate marketing sector has had it tough in the past few years, but with the rise of social recommendations, they may have a new army of allies in their quest to drive consumers onto their commission-paying sites. Dan Pearce, director of Have You Seen, looks at how affiliate marketers need to adapt to these … [Read more…]