Facebook buys social bookmarking firm Spool
Facebook has bought social bookmarking firm Spool, as the firm looks to expand its mobile services amid mounting shareholder pressure.
Right to reply: Facebook Exchange – a boost for advertisers?
Facebook Exchange holds the potential to become an important tool to connect display marketing with information gleaned from social media platforms. Simon Robinson, senior director marketing and alliances EMEA at email and cross-channel marketing specialists Responsys, looks at why, with only 28 per cent of marketers currently integrating social media with display ads, Facebook Exchange … [Read more…]
Yahoo Voice hit by hackers: 400,000 passwords online
Yahoo is investigating a breach of its system which may have exposed 400,000 user IDs.
Digital marketing ROI- Cross-channel integration ‘boosts sales’
Integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment, according to a new study.
eBay Motors launches iPhone app
eBay has launched a dedicated eBay Motors iPhone app, letting users buying cars, parts and accessories via the online marketplace on the move.
StumbleUpon debuts UK version of web discovery tool
StumbleUpon has launched its content discovery engine to the UK market, with a new website and mobile apps.
Online market research tool helps campaing planning
Clarite Research has launched a ‘Mass-Qual’ research tool, giving brands access to consumer data across all marketing platforms.
Facebook email switch sparks anger from users
Facebook has been criticized after it replaced users’ email addresses listed on the site with its own @facebook system.
Blackberry owner mulls splitting company in two
BlackBerry maker Research in Motion is considering splitting its business in two, separating its struggling handset manufacturing division from its messaging network, according to a new report.
Right to reply: Retailers missing a trick with checkout confirmation page?
Should retailers look beyond the confirmation page in order to maximise the return on investment from their marketing efforts? Dan Pearce, director at Have You Seen, argues that instead of seeing the checkout screen as the end of a purchase cycle, the initial customer purchase should be viewed as a launch pad for further sale … [Read more…]