Zynga to axe 5% of workforce
Zynga plans to shed 5% of its workforce, as the embattled games developer looks to save money following waning demand for some its its titles.
‘Toxic’ data is crippling email marketing
More and more companies rely on generating leads from consumer collected online, but research reported by Eloqua shows that 14% of this data is faked, while 30% is valid for just one year or less.
Yahoo targets mobile after results beat expectations
Yahoo is to focus its efforts on mobile advertising as the embattled web giant looks to compete with the likes of Google and Facebook.
Top social shopping categories: Video games, baby toys and mobile phones top list
Social media has the biggest influence on purchases of video games, baby toys and mobile phones, and accounts for 1 in 10 purchasing decisions, according to a new global study.
US election: Obama V Romney- who is winning the email race? (infographic)
Election Day is just weeks away and both Barack Obama and Mitt Romney’s campaigns are in full swing. The success of each of the candidates on November 6 relies on effectively communicating to their constituents, seeking to build support, donations and their voter bases. This infographic from Return Path looks at who is winning the … [Read more…]
‘Where the Internet lives’: Google offers peek behind scenes at secret data centre
Google has offered a sneak peek at one of its top secret (but rather beautiful) data centres, showing the technology that powers billions of web searches, YouTube clicks and Gmail conversations every day.
US elections: Will social media choose the next President?
As social media grows in popularity in the US, the the medium become less of a reporter of political races and more of a predictor of the results? This in-depth infographic from education platform Open Site looks at the evidence…
Top retailers ordered to change website to comply with consumer refund rights
UK consumer watchdog the Office of Fair Trading (OFT) has written to 62 online retailers after discovering they may not be fully complying with consumer protection laws.
Email marketing trends- why email still matters (Infographic)
Despite the rise of social media and mobile, Email is not dead to marketers. 89% of marketers still primarily rely on it for lead generation. This infographic from Eloqua looks at the future of email marketing.
Email marketing trends: Timing is critical
The arrival time of email campaigns affects performance, with 80% of marketers seeing an uplift in open rates at and response at a particular time of day, according to new research.