email Archives

Glastonbury and Pride spike marketer interest in sustainability and inclusivity

July 5, 2019

As the sun sets on the most sustainable Glastonbury Festival ever and Pride vibes skyrocketing across the world, research from email service provider Mailjet reveals a peak in UK and US marketers interest in executing values-based campaigns, from environmental impact to inclusivity.

Robert Dyas boosts post-purchase experience with Narvar

July 1, 2019

Robert Dyas has struck a partnership with customer experience platform Narvar that will see the homeware retailer further improve its customer experience after the buy button by providing consistent and branded communications.

Disney works with 8 brands to promote Toy Story 4 movie release

June 26, 2019

Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.

GDPR one year on: A four-letter word, or a surprise boost for savvy email marketers?

June 13, 2019

A year on from the new EU data privacy rules, new data shows consumers have greater confidence in the email marketing they receive. Rob Massa General Manager, BounceX EMEA looks at consumer perspectives of the impact of GDPR and top tips for optimising email post GDPR.

‘Sign in with Apple’: A new hurdle for location services?

June 6, 2019

Apple has launched a new “sign in with Apple” tool similar to those offered by Facebook and Google.

Twitter and Facebook ‘worst channels for retail customer experience’

May 29, 2019

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to new research.

Third of large UK firms still non-compliant for GDPR personal information requests

May 23, 2019

A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.

Sportwear brand Champion boosts conversions with BounceX partnership

May 23, 2019

Sportswear brand Champion is working with marketing technology firm BounceX to boost online sales conversions.

8 Tips for generating leads through Facebook

May 22, 2019

Generating leads through Facebook is a sure-fire way to increase sales and show off your social media skills to your managers. Here, digital marketing agency – Hallam, looks at the 8 ways in which you can boost your lead generation expertise through Facebook.

GDPR one year on: 67% of people opting in to privacy messages

May 22, 2019

One year on from the introduction of stricter EU privacy laws, marketers mail lists have been reduced but mobile app lists have grown, with firms sending more notifications to customers than before, according to new global research.