Google buys parcel storage service to boost ecommerce tools
Google has snapped up BufferBox, a Canadian firm that operates a network of storage lockers where people can receive deliveries when they’re not home.
Recession heat: CEOs increase pressure on marketers to prove their worth
The world’s financial troubles have put marketing departments under greater pressure to prove their worth. But are they rising to the challenge? While research shows that 80% of CEOs now mistrust the value of marketing work, a recent survey also found that fewer than 1 in 3 B2B companies properly measure ROI for marketing activity.
Facebook axes users right to vote on policy changes
Facebook users can no longer vote on proposed policy changes at the company, sparking concern from privacy groups.
Top tips: How to monetise Big Data in the cloud
The proliferation of multi-channel solutions and platforms may have created a wealth of opportunities for businesses to communicate directly with consumers, but as a direct result, the amount of data they hold, has risen to startling levels. Simon Bowker, Managing Director, eCircle UK, takes a closer look at the potential (and challenge) of getting the … [Read more…]
Mobile ads ‘more effective than TV and web in key metrics’
Mobile ads are much more effective than broadcast or conventional digital ads on a number of key metrics, such as brand recall and purchase intent, according to new research.
115 million visits to online retail sites predicted for Cyber Monday
The third of December will be the busiest online shopping day pre-Christmas, with UK consumers forecast to spend 375 million hours shopping online in December 2012, according to new research.
Nokia brings Apple maps rival to iPhone and iPad
Nokia has launched ‘Here’, a rebranded version of its mapping application, on Apple iTunes for iPhone, iPad as well as iPod touch, offering an alternative to Apple’s controversial native maps app.
More than 38m US web users shopped ‘while on the toilet’
Online Americans are shopping from their mobile devices in mass numbers, sometimes from unexpected places, with more than 38 million online adult Americans admitting to having shopped online while on the toilet, according to new research.
More than 38m US web users shopped 'while on the toilet'
Online Americans are shopping from their mobile devices in mass numbers, sometimes from unexpected places, with more than 38 million online adult Americans admitting to having shopped online while on the toilet, according to new research.
Number of US text messages declines for second time
The US has seen its second drop in the number of SMS messages sent, as internet-powered alternatives such as email and social media become more widely used as a primary communication tool, according to new research.